Marketing 101: A Beginner’s Guide to start Real Estate Marketing
Building your brand and reputation is an ongoing process. It can be exciting and thrilling. It can also be nerve-wracking and overwhelming. Luckily for you, we’ve compiled a short guide – quick but valuable for agents of all levels who want to master the real estate marketing game!
What’s real estate marketing?
Real estate marketing works the same as any other types of marketing. It’s all about promoting your unique value proposition to build a brand, attract clients, and close real estate transactions.
Before going further, we’ll explain some marketing terms in the simplest way to help you be successful in this marketing game:
You probably have seen a lot of the terms “generate leads”, basically means initiating and nurturing a customer’s interest in your business’ products or services. Another term is “opt in” which means converting that said interest to ‘subscribe’ to your offer, for example, a customer opt-in to your offer and give you their email address and contact information to receive more information about your offer.
To shorten it, real estate marketing means to gain the interest of customers in your business’ products and services.
Now that you know the definition and the premise of real estate marketing, let’s move on to the next topic!
How does real estate marketing work?
Like everything else, real estate marketing also has different stages that take place from when a customer learns about your business to the final stage, or the purchasing stage.
The steps are as followed:
1.Determine your purpose:
When doing this step, it is important to ask yourself these questions:
What is the objective of your marketing campaign?
To get new listings?
To find motivated sellers?
2. An offer a communication
You must have an offer to communicate, it can be “I have a property for sale, property for rent…)
3. Select marketing channels
Channels are ways you reach your customers. Channels include social media, email, search engine optimization (SEO), direct mail
4. Generate leads
Generating leads can be done organically through family, friends, and networking or through paid means advertising and marketing through your channels. Having a variety of lead will help win more listings
5. Contact your leads
Stay connected with your leads in a meaningful way, it might advance into a sales process
6. Close the deal
The moment it all leads up to fulfil your objective. You seal the deal with the customer, whether that means buying a property, getting a tenant to lease a property, or signing a new listing agreement
What are some real estate marketing ideas?
Not sure where to start? Here are some ideas of how you can get started using real estate marketing to achieve success:
Attend local events
Attending local events and joining local meet up groups and associations are the way to put your name out there.
Got something impressive you want to share to the local? Perfect. Word-of-mouth.
Acquire marketing materials
Marketing materials, such as flyers, brochures and business cards printed with your brand logo and brand name is a very efficient way to getting your name around.
Online ads
Everyone spends most of their time on the Internet. Online ads are a perfect way to catch someone’s attention these days. Utilising websites such as Facebook, Google, and any other platforms that you .
