Organic Posts Are Good, But Collaborated Posts Are Better.
When it comes to social media marketing, organic content is essential for maintaining an authentic brand voice. It’s how brands connect with their audience, build trust, and establish identity. However, if you’re looking to supercharge your reach, engagement, and traffic, collaborated posts with bloggers and influencers take the game to another level. Let’s explore why user-generated content (UGC), particularly collaborations, outshines organic posts and how it can transform your brand’s performance.
The Winning Edge of Collaborated Reels
Collaborated posts are more than just sponsored content—they're personal endorsements from trusted voices. Influencers and KOLs (Key Opinion Leaders) bring a loyal audience that trusts their opinions and recommendations. This credibility is what sets collaborated content apart, giving brands a unique opportunity to tap into highly engaged communities.
Social media platforms like Instagram prioritise engaging content. Reels, in particular, receive 2x more reach and impressions than standard posts, according to the 2024 Instagram Engagement Report by HubSpot​. This can also be rationalised by the best practices guidelines provided by Instagram, suggesting the making of reels as part of routine as accounts with greatest follower growth rates create 10 or more reels per month on average. Additionally, collaborated content generate 4x higher click-through rates than organic posts, making them a powerful tool for driving action.
Proven Results from Our Campaigns
At Chouchou Media, we’ve seen these trends firsthand. By leveraging our connections with influencers across platforms like Instagram, RED, and TikTok, our campaigns have consistently delivered exceptional results. Here are some success stories from our recent campaigns:
Seoul Garden BBQ
1M+ views on collaborated Reels, generating 25K interactions (including 14K shares) in under a month.
Follower growth skyrocketed by 614% during the campaign period.
Engagement rates hit 6.49%, outperforming the industry benchmark.
Izakaya Haiiro
Partnered posts generated over 450% more impressions than organic posts.
Campaign results included 150% growth in booking rates and a 31% boost in sales in just one month.
RED Campaign for NAHM Thai
Total reach exceeded 200,000 views, with a 164% share increase within just one month.
NAHM Thai earned the title of “#1 Shop in Gold Coast” thanks to this campaign.
Screenshots of collaborated posts for Seoul Garden and Nahm Thai on Instagram and RED. These numbers speak for themselves. Collaborated posts with influencers don’t just boost reach—they drive tangible business results.
Why Reels and Collaborations Matter
Instagram Reels are a game-changer. According to Adam Mosseri, the head of Instagram, Reels are specifically designed to entertain and help users discover new things, with content often coming from accounts users don’t follow. Reels receive significantly more exposure compared to regular posts because the platform’s algorithm prioritises entertaining and shareable content.
When paired with collaborations, Reels achieve even greater impact:
Collaborated Reels combine the audiences of all participating accounts, ensuring higher visibility and broader engagement.
Instagram Collab posts, which allow co-authorship, boost content visibility by featuring the post on multiple feeds, thereby multiplying impressions and engagement metrics.
Enhanced algorithm prioritisation, as platforms like Instagram favour content that garners interactions quickly, a hallmark of collaborative efforts.
By merging the highly engaging format of Reels with the amplified reach of collaborations, Collaborated Reels emerge as the most effective content type for achieving maximum ROI and audience impact.
To illustrate:
This hierarchy emphasises the value of combining collaborations with engaging formats like Reels to maximise ROI.
Why Chinese Marketing Matters in Australia
The Chinese community in Australia represents a vital market segment. According to the Australian Bureau of Statistics, 2.6% of the Australian population—over 650,000 people—were born in China​. Additionally, Chinese wield significant buying power, contributing $1.6 billion in annual spending in Australia in 2023 and 30% of global luxury spending​.
Hence, not only Instagram collaborations are crucial to the local market, social platforms like RED (Xiaohongsu) cannot be missed out. These are central to targeting this major group of Chinese living overseas in Australia. RED’s strict content rules prioritise UGC, ensuring that authentic and experience-driven posts dominate users’ feeds. This makes collaborating with KOLs or influencers on RED an essential strategy for brands aiming to reach Chinese audiences in Australia.
By leveraging platforms like RED and collaborating with Chinese influencers, businesses can connect with this lucrative demographic, ensuring their marketing strategies target both the local market and this high-purchasing power group. This ensures cultural relevance and high effectiveness when reaching audiences from diverse backgrounds.
A key benefit of collaborating with influencers and generating UGC is the 65% conversion rate seen in UGC-driven campaigns. This means that user-generated content has a significant impact on consumer purchase decisions and can dramatically increase your sales and engagement, making it a crucial element in a successful marketing strategy.
A flowchart infographic explaining the importance of Chinese marketing for Australian brands.
How Chouchou Media Can Help
As a digital marketing agency with deep expertise in paid ads, social media management, and customised campaign solutions, we bridge the cultures between Australians and Chinese so that local businesses can target both groups of consumers effectively. We have strong connections and extensive network with influencers and bloggers on platforms like Instagram and RED. Our proven track record shows that integrating UGC into your strategy can help you achieve exceptional results.
Let’s create a campaign that gets people talking! Contact us today to get started!