Human-to-Human (H2H) marketing is a strategy that transcends the traditional B2B and B2C models by focusing on personal connections and genuine interactions between businesses and consumers. It emphasises human-centric communication, where the aim is to foster meaningful, trust-based relationships by addressing individual needs, emotions, and values. H2H marketing seeks to humanise brands, making them more relatable and trustworthy in the eyes of consumers. Read more….

When it comes to social media marketing, organic content is essential for maintaining an authentic brand voice. It’s how brands connect with their audience, build trust, and establish identity. However, if you’re looking to supercharge your reach, engagement, and traffic, collaborated posts with bloggers and influencers take the game to another level. Let’s explore why user-generated content (UGC), particularly collaborations, outshines organic posts and how it can transform your brand’s performance. Read more…

In the lively realm of social media, a robust presence on platforms like RED Account is indispensable for restaurants aiming to connect with their audience. Crafting a compelling account and curating content that captivates attention is the key to fostering engagement. Read more…

In today's marketing world, social media and short video platforms, such as TikTok and Instagram, have become fertile ground for brand promotion. These platforms present diverse promotion effects based on their unique platform characteristics, user characteristics, viewing habits, and content types of creators. The commercialisation capabilities of the platform and the scientific nature of the data have a crucial impact on the success rate of promotion. Of particular note is the funnel-style 5A model adopted by TikTok, which is a business growth-oriented model. In contrast, Xiaohongshu adopts a unique reverse funnel model that focuses on global conversion, showing a different marketing philosophy. Read more….